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"Mark
Layton has incisively analyzed the Internet phenomenon and assembled
an enormously useful set of facts as opposed to the many myths
which surround this remarkable development." "Dead
Center! . . . Mark has encapsulated the critical elements required
for profit to result in any e-business. A riveting piece of work."
"I
always like advice from the guys who've actually been there and
done it. Mark pioneered the Supply Chain revolution in office
products and now he's setting the curve again in e-business." "Mark
Layton is a man of many talents who has combined his understanding
of business with his entertaining writing style to produce an
informative and readable book" "A
thought-provoking, insightful look at the effects of the Internet
on our lives and a great resource to fuel new thinking about
its impact on business and at home." "Mark
Layton is a successful entrepreneur and change agent. In his
book he captures how the electronic revolution has not only forced
change, but also offered tremendous opportunities for companies
willing to recognize the changes and recreate themselves to take
advantage of it. Mark outlines business reality very clearly." "For
a non-Wall Streeter Layton has an acute understanding of what
has been driving the .com stock price phenomenon to date. He
also has a clear view that the 'casino' aspect is not sustainable
but significant returns on investment are "I
have seen and read many articles and books about the Internet
which approached this hot subject from many different angles.
However, this is the first book to inspire me, as a CEO of one
of the companies in the Internet related industry, to understand
the far reaching impacts on business of the current Internet
stock craze." "Mark
provides extremely useful insights regarding the 'e-generation'
and how and why the Internet is going to impact everyone."
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